Getting Started with the Listing Process

• Filling out the form initiates the process but does not finalize the listing.

• The form collects essential details for the listing agreement, including owner names, unique email addresses, and property details.

Agreement and Pricing Discussions

• The listing price is negotiated based on the agent’s Comparative Market Analysis (CMA) or an appraisal if needed.

• Signing the agreement does not lock you in if the price is not mutually agreed upon.

Payment and Commission Structure

• A 1% listing commission applies.

• If the agent sources an unrepresented buyer, the commission increases to 4% (1% listing + 3% buyer’s side).

For buyers with representation, up to a 3% buyer agent compensation is standard.

Listing Agreement Details

• The agreement term is six months from the start date.

• Sellers must provide property information such as included appliances and tenant details, if applicable.

The agreement specifies lockbox use for property access by scheduled appointments only.

Inspections and Pre-Sale Preparations

• A pre-listing inspection is required to identify and address issues. The cost is reimbursed at closing.

• Professional photography, 3D tours, and drone footage are included in the marketing package.

Cancellation and Reimbursements

• Sellers can cancel the agreement but may need to reimburse the agent for direct marketing expenses.

• Communication and Collaboration

• Expect text messages, emails, and possible Zoom or in-person meetings.

• Sellers are encouraged to provide details about the neighborhood and lifestyle benefits to enhance buyer interest.

Transparency and Professionalism

• The agent uses local appraisers familiar with the area to ensure accurate valuations.

• Privacy policies, terms, and conditions are in place to ensure a trustworthy process.

Next Steps

• Once submitted, the process moves forward with pricing discussions, inspections, and property preparations.